The first CMO Survey of 2011 was just released. So, you may be asking …what does this mean for Customer Intelligence?

Good news, of course!

There is a definite up-tick noted in firm spending on Marketing research and intelligence. Combined with an increased focus on social media marketing spend, it is clear that the convergence of the empowered buyer is well upon us – and, more importantly firms are recognizing this reality.

Given these facts, companies need to either ‘plug in’, adapt, and embrace this new environment or step aside and let those firms who truly understand today’s buyers run the show.

Which segment do you want to be in? Food for thought, indeed.

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