Product Marketing Leader

Summary:

Customer-focused leader with global experience in product marketing, solution engineering, artificial intelligence, technology, and strategy. More than a decade of experience as a SaaS pioneer with the largest provider in the market by both revenue and customer base. I’m passionate about using intelligence for good.

Experience:

Head of Product Marketing
DoiT (Oct 2021 – Present)

Responsible for the overall marketing strategy for the product portfolio, reporting directly to the CMO.

Focus on the messaging, positioning, and go-to-market strategy for the technology portfolio to maximize awareness, create interest, drive adoption, and provide sales enablement.

Sr. Manager, Product Marketing, Sales Cloud
Salesforce (Feb 2016 – Oct 2021)

I develop and execute cross-functional playbooks, go-to-market plans, product messaging/positioning, customer segmentation, and competitive analysis for the Sales Cloud portfolio of products, with a focus on AI-enabled solutions. Most often, you’ll find me:

creating and managing content such as videos and websites
leading sales enablement
creating on-demand training for tens of thousands of customers, partners, and employees
working closely with product management and cross-functional customer-facing teams to amplify the voice of the customer
speaking at Dreamforce, World Tours, and 3rd-party events
presenting live webinars
building demos to showcase product innovations

Lead Solution Engineer
Salesforce (Apr 2014 – Jan 2016)

In my first role at Salesforce, I worked alongside Sales and Product teams to develop solutions to customers’ most challenging business problems using the Salesforce Platform. In this role, I developed a focus on Sales Cloud products and solutions. A desire to help drive the go-to-market strategy and shape the future roadmap led me to a role in Product Marketing.

Engagement Manager
Bluewolf, an IBM Company (2012 – 2014)

As a consultant, I traveled globally to manage the implementation of Salesforce for more than 50 clients, including American Red Cross, Berkshire Hathaway, Harvard Business School, Sprint, Stanley Black & Decker, and Sunnova. My passion for the Salesforce platform led me to pursue a product and solution-focused role at Salesforce.

Senior Manager, Customer Insights
Lenovo (2008 – 2012)

I managed the customer intelligence hub for Worldwide Marketing. In order to unlock and continuously improve this critical resource, I drove the implementation of Salesforce and marketing automation globally to increase productivity for sales and marketing. This experience led me to attain my first Salesforce certification and seek a consulting role to help other customers implement Salesforce and related cloud applications.

Other Experience:

I started my career in IT as a programmer/analyst. I transitioned to a startup where I focused on web and mobile application development. This experience led me to the opportunity to pursue my MBA while supporting the CRM development needs of a top-ranked university.

Senior IT Analyst: Duke University (2003-2008)
Webmaster: Oasys Mobile (2000-2003)
Programmer/Analyst: M&T Bank (1998–2000)