Summary:

I’m a global customer engagement leader with more than a decade of Salesforce technical experience as a customer, partner, and employee combined with SaaS product, marketing, and sales domain knowledge. I’m passionate about building strong relationships with cross-functional stakeholders to solve problems and drive customer success.

Experience:

Independent Consultant (July 2022– Present)

  • Technology (AI, Salesforce, AWS, HubSpot, Data Strategy)
  • Marketing (Brand, Growth, Content, Customer, Product, Technical)
  • Sales (Enablement, Competitive Intelligence, Sales Engineering)

Head of Product Marketing
DoiT (Oct 2021 – June 2022)

Responsible for the overall marketing strategy for the product portfolio, reporting to the CMO.

Focus on the messaging, positioning, and go-to-market strategy for the technology portfolio to maximize awareness, create interest, drive adoption, and provide sales enablement.

Sr. Manager, Product Marketing, Sales Cloud
Salesforce (Feb 2016 – Oct 2021)

I developed and executed cross-functional playbooks, go-to-market plans, product messaging/positioning, content, customer segmentation, and competitive analysis for the Sales Cloud portfolio of products, with a focus on AI-enabled solutions. Most often, you’d find me:

  • creating and managing content such as videos and websites
  • leading sales enablement
  • creating on-demand training for tens of thousands of customers, partners, and employees
  • working closely with product management and cross-functional customer-facing teams to amplify the voice of the customer
  • speaking at Dreamforce, World Tours, and 3rd-party events
  • presenting live webinars
  • building demos to showcase product innovations

Lead Solution Engineer
Salesforce (Apr 2014 – Jan 2016)

In my first role at Salesforce, I worked alongside Sales and Product teams to develop solutions to customers’ most challenging business problems using the Salesforce Platform. In this role, I developed a focus on Sales Cloud products and solutions. A desire to help drive the go-to-market strategy and shape the future roadmap led me to a role in Product Marketing. 

Engagement Manager
Bluewolf, an IBM Company (2012 – 2014)

As a consultant, I traveled globally to manage the implementation of Salesforce for more than 50 clients, including American Red Cross, Berkshire Hathaway, Harvard Business School, Sprint, Stanley Black & Decker, and Sunnova. My passion for the Salesforce platform led me to pursue a product and solution-focused role at Salesforce.

Senior Manager, Customer Insights
Lenovo (2008 – 2012)

I managed the customer intelligence hub for Worldwide Marketing. In order to unlock and continuously improve this critical resource, I drove the implementation of Salesforce and marketing automation globally to increase productivity for sales and marketing. This experience led me to attain my first Salesforce certification and seek a consulting role to help other customers implement Salesforce and related cloud applications.

Other Experience:

I started my career in IT as a programmer/analyst. I transitioned to a startup where I focused on web and mobile application development. This experience led me to the opportunity to pursue my MBA while supporting the CRM development needs of a top-ranked university.

  • Senior IT Analyst: Duke University (2003-2008)
  • Webmaster: Oasys Mobile (2000-2003)
  • Programmer/Analyst: M&T Bank (1998–2000)

Certifications & Awards:

Education:

MBA in Marketing Strategy
    Duke University, Durham, NC

BS in Computer & Information Sciences
BBA in Accounting (dual degree)
    Niagara University, Niagara Falls, NY

Giving Back:

Content Samples:

Theme: Illdy.