Following up on my previous post, last week’s Dreamforce event at Moscone Center in San Francisco presented many learning opportunities for Customer Intelligence Professionals. While my work priorities and time constraints overall didn’t allow me to attend any of the sessions I had previously called out, I was able to be part of several other […]

Dreamforce, dubbed by Salesforce.com as “The Cloud Computing Event of the Year” is just around the corner! Taking place December 6-9 at San Francisco’s Moscone Center, this year’s event is packed with several sessions offering opportunities for CI professionals to plug into emerging trends and best practices. While I’m super excited to be presenting at […]

Great blog post by Forrester’s Steven Noble highlighting a much more in-depth research report of the same name available from Forrester. The customer life cycle presents a solid framework for understanding the evolving role of marketing in the buying process vs the more traditional marketing funnel approach. It is based on the concept of a […]

Customer Intelligence (CI) is one of those terms that seems to mean different things to different people (or in some cases, nothing at all).  It isn’t really complicated, though.  In a nutshell, Customer Intelligence is simply the practice of continuously learning as much as possible about your customers using a variety of sources and putting […]