Great blog post today from Amanda Nelson at Radian6 regarding the role social media plays on Cyber Monday. One of Amanda’s closing questions was “Do you think social media impacted Cyber Monday’s sales results?” My response: Clearly. Social is becoming a vital channel in its own right, but the impact social is having across traditional […]
My favorite session on Tuesday was presented by Brian Halligan of Hubspot, entitled Killing It: How Inbound Marketing Can Help You Crush the Competition. Brian described that marketers need to adapt in order to address changing buyer behaviors and a shift from broadcast, high spend ‘rental marketing’ to inbound ‘owned marketing’ in three areas: Top […]
Hands-on sessions always seem to add a different dynamic, and this year was no different at Dreamforce 2011. This session on Radian6 provided an overview of the many capabilities available in the platform from a social insights perspective and was a follow-up to the ‘Getting Started With Radian6’ hands-on session I also participated in (each […]
Deep inside Moscone Center, Dreamforce 2011 officially kicked off today. With 5 Hour Energy handed out like candy at the door, you know it’s going to be an intense week! There were several events this morning, including an unbelievably exciting Community Conference packed with great advice for reaching out to the vast array of resources […]
Along with more than 40,000 others, I’ll soon be making the annual pilgrimage to Dreamforce (the Salesforce mega-conference) and I can’t wait! It really does live up to its namesake The Cloud Computing Industry Event of the Year. This year’s Dreamforce theme is Welcome to the Social Enterprise. From a Customer Intelligence perspective, the session […]
Today, I attended the Triangle AMA Facebook Training Camp for Marketers. Kudos to the event organizers for (yet another) amazing job! There was literally something for everyone, and the full house was completely engaged throughout the day. Definitely check out the presentations when they are posted on the Triangle AMA Slideshare for complete view of […]
Wow, I’m not surprised at all to see continued validation of the trends reshaping the world of Marketing! According to the report, some of the top priorities this year for marketers are improving customer segmentation and targeting (cited by 64% of respondents); investing in digital demand generation programs (43%); further qualifying and tracking the conversion […]
This weekend’s WSJ article The Really Smart Phone drills into the possibilities enabled by the big data (time and location) currently being captured by cell phones, aptly tying in the recent Apple and Android privacy concerns. Dr. Pentland, director of MIT’s Human Dynamics Laboratory, describes the potential by saying “People can get this god’s-eye view […]
By now, I’m sure that everyone’s 2011 resolutions are fully underway. Some I suspect have already been broken! What are your resolutions as a Customer Intelligence professional? One of mine relates to fully integrating the dynamic social media landscape into an effective CI strategy. This was taken directly from the first of my top 5 […]
Talk about someone who can really gain value from incorporating Customer Intelligence into his operations…yes, good old Santa Claus. How, exactly, you may ask? Well, someone with a customer list the size of good old Saint Nick needs all the help he (and his elves) can get to be as efficient as possible. No one […]