Last week, I blogged for Bluewolf on 5 Principles To Navigating The Marketing Technology Landscape In 2014. Each of these principles should be fully integrated. A great example of the importance of this integration is social engagement. A recent article highlighted disparities in how top airlines engaged with their customers on Twitter during the recent […]
Dreamforce ’13. That’s a wrap! Sitting at a Starbucks at Dulles Airport, back on the East Coast, I’m reflecting on an action-packed week in San Francisco at the annual Salesforce.com conference with (as typical) very little sleep. This year’s mantra was “Welcome to the Internet of Customers” as over 120,000 registrants were greeted by signs at the […]
I just completed an online course from Wharton on Gamification via Coursera. It was amazing. If you want to learn more about it in detail, I would highly recommend you check out this six week course (it should be offered again in the Fall). Why does Gamification matter? Why would you want to take a […]
The ad:tech San Francisco conference wrapped up today. Billed as “the leading digital marketing event for 10,000+ marketing and technology professionals from all over the world,” ad:tech included “Think Tank” sessions focused on the future of digital marketing. What does that future look like from an ad:tech perspective? While I enjoyed each of today’s speakers, […]
Summary of the Big Data landscape in 2012 Looking back on 2012, it’s sure been an amazing year for Big Data. Several high profile headlines have enabled Big Data to move from a niche to a mainstream (i.e., beyond IT) topic and have accordingly sparked interest in understanding its full potential. Following are a few […]
Forbes has great coverage of the Federal government’s Big Data Research and Development Initiative, including the role of public cloud infrastructure in Big Data based on the government’s ‘Cloud First’ policy. Kudos to the Fed IT team for thinking forward!
There’s an intriguing article in this week’s issue of BusinessWeek on Diaspora, which aims to create a new social network where users control their data. In light of Facebook and Google’s recent privacy policy changes, Diaspora may be onto something. Here’s the full story.
I stumbled upon a golden nugget from Technorati in my Twitter feed earlier this week. Berkeley has decided to partner with Twitter to offer a class in Big Data! This is a great move on Berkeley’s part, showing its desire to be nimble and address a critical skill set gap. It also is evidence we […]
Big Data is all the buzz lately, but if you ask a typical consumer what their thoughts are on the topic, you’ll likely be greeted by a blank stare or perhaps a “Big what?” While it is true that Big Data should matter to everyone, you have to make it relevant to the audience. Sure, […]
This year, I finally made the pilgrimage to South By Southwest (SXSW ever after) in Austin, TX. I’ve thought about going in prior years but never actually made it happen. Thanks to a blog post from SXSW a few days before stating that Big Data was going to be a big part of this year’s […]
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