WSJ.com – The Really Smart Phone – Customer Intelligence Possibilities
Looking for the Future of Marketing Operations?
This weekend’s WSJ article The Really Smart Phone drills into the possibilities enabled by the big data (time and location) currently being captured by cell phones, aptly tying in the recent Apple and Android privacy concerns. Dr. Pentland, director of MIT’s Human Dynamics Laboratory, describes the potential by saying “People can get this god’s-eye view […]
First CMO Survey of 2011 – An Intelligent Future?
Having completed my MBA at Duke just over three years ago, it takes A LOT to motivate me to enroll in a formal course – let alone a university course. In January, however, I found such motivation from Gary Katz in the form of his course entitled Marketing Operations 2.0: From 2011 Tactical Discipline to […]
How Santa Uses Customer Intelligence – North Pole 2.0
The first CMO Survey of 2011 was just released. So, you may be asking …what does this mean for Customer Intelligence? Good news, of course! There is a definite up-tick noted in firm spending on Marketing research and intelligence. Combined with an increased focus on social media marketing spend, it is clear that the convergence […]
Dreamforce 2010 Top 5 Customer Intelligence Takeaways
Talk about someone who can really gain value from incorporating Customer Intelligence into his operations…yes, good old Santa Claus. How, exactly, you may ask? Well, someone with a customer list the size of good old Saint Nick needs all the help he (and his elves) can get to be as efficient as possible. No one […]
Dreamforce 2010: Plenty of Opportunities for Customer Intelligence Professionals!
Following up on my previous post, last week’s Dreamforce event at Moscone Center in San Francisco presented many learning opportunities for Customer Intelligence Professionals. While my work priorities and time constraints overall didn’t allow me to attend any of the sessions I had previously called out, I was able to be part of several other […]
Forrester: It’s Time to Bury The Marketing Funnel
Dreamforce, dubbed by Salesforce.com as “The Cloud Computing Event of the Year” is just around the corner! Taking place December 6-9 at San Francisco’s Moscone Center, this year’s event is packed with several sessions offering opportunities for CI professionals to plug into emerging trends and best practices. While I’m super excited to be presenting at […]
Triangle AMA Marketing Analytics Training Camp!
Great blog post by Forrester’s Steven Noble highlighting a much more in-depth research report of the same name available from Forrester. The customer life cycle presents a solid framework for understanding the evolving role of marketing in the buying process vs the more traditional marketing funnel approach. It is based on the concept of a […]
Customer Intelligence – My Passion
Today I had the opportunity to attend the Triangle AMA’s Marketing Analytics Training Camp in Durham, NC (RTP). It was yet another awesome event sponsored by the Triangle AMA Chapter, who was recently recognized as one of the best in the nation! An all-star cast of presenters, highlighted by Avinash Kaushik of Google, covered a […]
Welcome to Intelligence Guy!
Customer Intelligence (CI) is one of those terms that seems to mean different things to different people (or in some cases, nothing at all). It isn’t really complicated, though. In a nutshell, Customer Intelligence is simply the practice of continuously learning as much as possible about your customers using a variety of sources and putting […]
Welcome! You may be wondering what to expect if you’ve just stumbled upon this blog. Intelligence, obviously…not lolcats! Srsly, my postings will focus on several areas of intelligence that are critical to improving life as we know it. Customer intelligence is a professional focus for me, but other areas – including financial, green, and travel […]