In-Flight Intelligence

I don’t typically bother reading in-flight magazines. For some reason though, I decided to pick it up the January issue of Spirit on a Southwest flight last week. To my surprise, there was a great article inside on predictive marketing. The article gives an excellent overview on combining the where, when, and who we are, […]

Read more
Tuesday’s Best Dreamforce 2011 Session – Hubspot’s Inbound Marketing – Three Takeaways

My favorite session on Tuesday was presented by Brian Halligan of Hubspot, entitled Killing It: How Inbound Marketing Can Help You Crush the Competition. Brian described that marketers need to adapt in order to address changing buyer behaviors and a shift from broadcast, high spend ‘rental marketing’ to inbound ‘owned marketing’ in three areas: Top […]

Read more
Wednesday’s Top Dreamforce 2011 Session – Hands-on: Exploring Radian6 Social Insights

Hands-on sessions always seem to add a different dynamic, and this year was no different at Dreamforce 2011. This session on Radian6 provided an overview of the many capabilities available in the platform from a social insights perspective and was a follow-up to the ‘Getting Started With Radian6’ hands-on session I also participated in (each […]

Read more
Dreamforce 2011 – The Show Is On

Deep inside Moscone Center, Dreamforce 2011 officially kicked off today. With 5 Hour Energy handed out like candy at the door, you know it’s going to be an intense week! There were several events this morning, including an unbelievably exciting Community Conference packed with great advice for reaching out to the vast array of resources […]

Read more
One Week ‘Til Dreamforce 11

One week from today, the magic begins all over again. That’s right, it’s time for what Salesforce calls The Cloud Computing Event of The Year! It really is amazing to see how much the event has grown over the years and how broadly it has expanded in scope beyond core CRM functionality aka the Sales […]

Read more
The post-PC era? No!

There’s been a lot of talk recently about HP’s abandonment of the TouchPad tablet and its openly expressed desire to spin off its larger PC business signalling the beginning of the ‘post-PC’ era, especially given its leadership position in the industry. I firmly disagree. Tablets are cool. But they only go so far. From a […]

Read more
Intelligence Guy Does The San Francisco Marathon!

How can my passions for running, travel, and (of course) customer intelligence collide? The answer is the San Francisco Marathon! Running I love to run. This year, I ran the second SF half marathon event. Last year I ran the first. So, I’ve covered all 26.2 miles – just not all at once. The San […]

Read more
Triangle AMA Facebook Training Camp

Today, I attended the Triangle AMA Facebook Training Camp for Marketers. Kudos to the event organizers for (yet another) amazing job! There was literally something for everyone, and the full house was completely engaged throughout the day. Definitely check out the presentations when they are posted on the Triangle AMA Slideshare for complete view of […]

Read more
CMO Council Says 57% of Marketers Plan Budget Increases

Wow, I’m not surprised at all to see continued validation of the trends reshaping the world of Marketing! According to the report, some of the top priorities this year for marketers are improving customer segmentation and targeting (cited by 64% of respondents); investing in digital demand generation programs (43%); further qualifying and tracking the conversion […]

Read more