Tuesday’s Best Dreamforce 2011 Session – Hubspot’s Inbound Marketing – Three Takeaways
I don’t typically bother reading in-flight magazines. For some reason though, I decided to pick it up the January issue of Spirit on a Southwest flight last week. To my surprise, there was a great article inside on predictive marketing. The article gives an excellent overview on combining the where, when, and who we are, […]
Wednesday’s Top Dreamforce 2011 Session – Hands-on: Exploring Radian6 Social Insights
My favorite session on Tuesday was presented by Brian Halligan of Hubspot, entitled Killing It: How Inbound Marketing Can Help You Crush the Competition. Brian described that marketers need to adapt in order to address changing buyer behaviors and a shift from broadcast, high spend ‘rental marketing’ to inbound ‘owned marketing’ in three areas: Top […]
Dreamforce 2011 – The Show Is On
Hands-on sessions always seem to add a different dynamic, and this year was no different at Dreamforce 2011. This session on Radian6 provided an overview of the many capabilities available in the platform from a social insights perspective and was a follow-up to the ‘Getting Started With Radian6’ hands-on session I also participated in (each […]
Three Tips for Getting the Most from Your Dreamforce Sessions!
Deep inside Moscone Center, Dreamforce 2011 officially kicked off today. With 5 Hour Energy handed out like candy at the door, you know it’s going to be an intense week! There were several events this morning, including an unbelievably exciting Community Conference packed with great advice for reaching out to the vast array of resources […]
One Week ‘Til Dreamforce 11
Along with more than 40,000 others, I’ll soon be making the annual pilgrimage to Dreamforce (the Salesforce mega-conference) and I can’t wait! It really does live up to its namesake The Cloud Computing Industry Event of the Year. This year’s Dreamforce theme is Welcome to the Social Enterprise. From a Customer Intelligence perspective, the session […]
The post-PC era? No!
One week from today, the magic begins all over again. That’s right, it’s time for what Salesforce calls The Cloud Computing Event of The Year! It really is amazing to see how much the event has grown over the years and how broadly it has expanded in scope beyond core CRM functionality aka the Sales […]
Intelligence Guy Does The San Francisco Marathon!
There’s been a lot of talk recently about HP’s abandonment of the TouchPad tablet and its openly expressed desire to spin off its larger PC business signalling the beginning of the ‘post-PC’ era, especially given its leadership position in the industry. I firmly disagree. Tablets are cool. But they only go so far. From a […]
Triangle AMA Facebook Training Camp
How can my passions for running, travel, and (of course) customer intelligence collide? The answer is the San Francisco Marathon! Running I love to run. This year, I ran the second SF half marathon event. Last year I ran the first. So, I’ve covered all 26.2 miles – just not all at once. The San […]
CMO Council Says 57% of Marketers Plan Budget Increases
Today, I attended the Triangle AMA Facebook Training Camp for Marketers. Kudos to the event organizers for (yet another) amazing job! There was literally something for everyone, and the full house was completely engaged throughout the day. Definitely check out the presentations when they are posted on the Triangle AMA Slideshare for complete view of […]
Wow, I’m not surprised at all to see continued validation of the trends reshaping the world of Marketing! According to the report, some of the top priorities this year for marketers are improving customer segmentation and targeting (cited by 64% of respondents); investing in digital demand generation programs (43%); further qualifying and tracking the conversion […]