Last week, I blogged for Bluewolf on 5 Principles To Navigating The Marketing Technology Landscape In 2014. Each of these principles should be fully integrated. A great example of the importance of this integration is social engagement.

A recent article highlighted disparities in how top airlines engaged with their customers on Twitter during the recent Polar Vortex. The differences were shocking.

This clearly demonstrates how some organizations have embraced these principles, while others are struggling with one or more. Food for thought!

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