I don’t typically bother reading in-flight magazines. For some reason though, I decided to pick it up the January issue of Spirit on a Southwest flight last week. To my surprise, there was a great article inside on predictive marketing.

The article gives an excellent overview on combining the where, when, and who we are, called persona shifting. In a nutshell, it’s all about better, real-time targeting.

Check it out here for yourself! Great work, Stuart!

http://www.spiritmag.com/click_this/article/social_studies/

I’ll have to make it a point to check the seat back more often to ensure I don’t miss great articles like this!

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.