I don’t typically bother reading in-flight magazines. For some reason though, I decided to pick it up the January issue of Spirit on a Southwest flight last week. To my surprise, there was a great article inside on predictive marketing.

The article gives an excellent overview on combining the where, when, and who we are, called persona shifting. In a nutshell, it’s all about better, real-time targeting.

Check it out here for yourself! Great work, Stuart!


I’ll have to make it a point to check the seat back more often to ensure I don’t miss great articles like this!

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