Deep inside Moscone Center, Dreamforce 2011 officially kicked off today. With 5 Hour Energy handed out like candy at the door, you know it’s going to be an intense week!

There were several events this morning, including an unbelievably exciting Community Conference packed with great advice for reaching out to the vast array of resources brought together at Dreamforce all year long.

I’ll plan on posting daily highlights throughout the week. I’d also like to make a shameless plug for the two sessions I’ll be presenting in. Feel free to stop by and connect in person if you would like. Here are the descriptions. Hope to see you there!

Accurate Data: Increase Marketing Effectiveness While Lowering Marketing Cost
Thursday, September 1 1:15 p.m. – 2:15 p.m.

Data is the backbone of your marketing campaigns: the fresher the data, the better the campaign. Learn how Jigsaw’s unique, socially generated contact information can double your response rates and reduce the amount you spend on email, direct mail, and telemarketing. Hear from leading marketers about how they have improved segmentation and enhanced campaign ROI, all using the one-and-only data cloud!

Putting Dreamforce to Work for You
Friday, September 2 11:30 a.m. – 12:30 p.m.

You convinced your management that there was a ton to learn at Dreamforce, and although you wanted to sit in the mobile lab and play with the latest cool toys, you actually sat in sessions and learned amazing new ways to transform your marketing. Now how do you take these ideas and make them a reality? In this session we’ll break into small groups, brainstorm on some key things we learned, and then spend the time helping each other develop the best ways to adopt new concepts into our day to day jobs. Up for a challenge? Then join us!

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