This weekend’s WSJ article The Really Smart Phone drills into the possibilities enabled by the big data (time and location) currently being captured by cell phones, aptly tying in the recent Apple and Android privacy concerns.

Dr. Pentland, director of MIT’s Human Dynamics Laboratory, describes the potential by saying “People can get this god’s-eye view of human behavior.” Imagine the Customer Intelligence possibilities for precision targeted marketing, when this type of data is married with demographic, social, and other customer data sources. Insights on steroids!

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